Strategy First.
Story Always.
White Label Media is a video production partner for brands and agencies that value strategy, clarity, and story.
We specialize in translating complex ideas, processes, and services into clear, structured stories that inform, educate, and build trust. Every project begins with understanding what needs to be communicated, who it’s for, and why it matters.
CLIENT: RM Sotheby’'s
Commissioned by RM Sotheby’s, White Label produced a film highlighting two of the most significant racing machines ever built: the 1965 Le Mans winning Ferrari 250 LM and a 1966 Ford GT40 Mk II.
This was a once-in-a-generation moment. Captured side by side, the film reframed one of motorsport’s greatest rivalries as a singular, fleeting moment—one that may never happen again.
Shortly after filming, both cars crossed the block at RM Sotheby’s 2025 auctions, selling for €34.9M EUR & $13.2M USD respectively.
CLIENT: Horus Watch Straps
For Horus, White Label produced a narrative-driven film that looks beyond product and focuses on the people, lifestyle, and values behind the brand.
The story centers on Mark’s journey and his dedication to building Horus as an extension of his own life and creative direction. Filmed across Utah, the locations were chosen intentionally to reflect how he lives—using place and movement to support the story rather than simply serve as scenery.
The project was delivered as a single long-form documentary-style film, with social cut-downs created to highlight key moments, ideas, and brand pillars across platforms.
CLIENT: Makers.To
For Makers.To, White Label produced a short-form promo film supporting the launch of a new season of Yellowstone, created as a localized activation for the Toronto market.
The project centered around showcasing a Yellowstone–branded truck moving through the city—using familiar streets and urban energy to introduce the series in a way that felt grounded, cinematic, and culturally relevant to a local audience. The focus was on atmosphere and presence rather than overt promotion, allowing the brand to integrate naturally into the environment.
CLIENT: G&G Timepieces
For G&G Timepieces, White Label produced a documentary-style brand film focused on the people, values, and passion behind the business.
The film is built around an in-depth conversation with founder Garrett, using his journey, mindset, and relationship with watches to define what G&G stands for. Rather than positioning watches as product alone, the story explores them as objects of craft, history, and emotion—supported by moments with the team, the showroom experience, and the day-to-day rhythm of the business.
Filmed in Miami, the environment plays an active role in the narrative, reflecting both the lifestyle around the brand and the city’s influence on how G&G operates. The project was delivered as one core brand film, supported by social cut-downs and experience-driven reels designed to extend the story across platforms.
CLIENT: Czinger Vehicles
For Czinger Vehicles, White Label produced a recap film capturing the brand’s presence across Monterey Car Week—focusing on momentum, craftsmanship, and the energy surrounding the cars throughout the week.
Rather than documenting every moment, the approach was selective and intentional: highlighting key touch points across events, test drives, premieres, and private moments to reflect how Czinger Vehicles moves through a high-profile environment. From early mornings and load-ins to public showcases and quieter behind-the-scenes interactions, the film balances scale with restraint.
The project was delivered as one core recap film, supported by social cut-downs designed for timely release throughout the week and immediately after—allowing Czinger to maintain presence, relevance, and narrative continuity across platforms.
CLIENT: Royal Canadian Yacht Club
For the Royal Canadian Yacht Club, White Label produced a recap film capturing the atmosphere and experience of the club’s Summer Ball.
The approach focused on documenting the event as it unfolded—highlighting the setting, the people, and the moments that define the evening—rather than staging or over-directing. Through a balance of wide environmental shots and intimate details, the film reflects the character of the club and the significance of the event to its members.
The project was delivered as a single recap film, with select moments designed to live across digital platforms as social cut-downs.
CLIENT: Queensway Optometric Clinic
For Queensway Optometric Clinic, White Label developed a narrative-driven video project centered on the people, relationships, and values behind the practice.
The work focused on documenting the team and their shared history—capturing conversations with founders, long-standing staff, and patients to reflect how the clinic has evolved over six decades. Rather than presenting the practice through services alone, the films highlight culture, continuity, and the long-term relationships built within the community.
The project was delivered as a core anniversary-focused narrative, supported by team profiles designed for ongoing use across the clinic’s website, YouTube, and digital platforms.
CLIENT: PROJECT1
For PROJECT1, White Label produced a narrative-driven film telling the story of Peter Klutt and the journey behind Legendary Motorcars.
The film explores how Peter’s lifelong passion for cars grew into one of the foremost businesses dedicated to preserving historically significant vehicles. Rather than focusing on the cars alone, the story centers on the individual—his values, persistence, and responsibility as a steward of automotive history.
Delivered as a single long-form film, the project reflects White Label’s human-first approach to storytelling, using personal journey and legacy to give deeper meaning to the cars themselves.
CLIENT: PROJECT1
For PROJECT1, White Label produced a narrative-driven film centered on the person behind the car and the journey that shaped their relationship with it.
Rather than focusing on performance or specifications, the film explores passion, identity, and the meaning a car can hold over a lifetime. Through cinematic visuals and quiet, reflective moments, the story positions the vehicle as a result of the owner’s path—shaped by experience, commitment, and time.
The project was delivered as a single long-form film, reinforcing PROJECT1’s human-first approach to automotive storytelling and its focus on people over machines.
CLIENT: Merit Partners
For Merit Partners, White Label produced a recap-style film with narrative elements documenting a private rally through Telluride, Colorado.
The film captures the experience as it unfolded—bringing together Merit Partners, their most exclusive clients, and their cars across alpine roads and landscapes. Rather than focusing on performance or specifications, the film emphasizes connection, movement, and the sense of community built through the drive.
Delivered as a single long-form recap film, the project reflects White Label’s approach to storytelling—using real moments and intentional structure to elevate an experience into a cohesive narrative.
CLIENT: Broad Arrow Auctions
For Broad Arrow Auctions, White Label produced a presentation film for a Pagani Huayra Roadster offered at the 2025 Broad Arrow Amelia Auction.
The film was designed to elevate the vehicle beyond specification, using cinematic pacing and refined detail to communicate rarity, craftsmanship, and presence ahead of the auction. Rather than treating it as a traditional listing asset, the approach focused on creating a sense of occasion—allowing the car to be experienced as a work of design and engineering.
The project was delivered as a single presentation film and supported the successful sale of the Huayra Roadster at auction for $3,145,000 USD.
CLIENT: BGIS
For BGIS, White Label produced a full event recap film documenting their client conference in Marco Island.
The project focused on capturing the rhythm of the conference as it unfolded—key speakers, breakout moments, and the interactions that define the experience beyond the stage. Rather than treating it as a highlight reel, the film was structured to reflect the scale, energy, and intent of the event while remaining grounded and unobtrusive.
The work was delivered as one comprehensive recap film, alongside social cut-downs featuring conference moments and speaker highlights designed for ongoing digital use.
